Fine fashion meets fine fragrance once again. Valentino S.p.A and Puig have announced a multi-year worldwide license agreement involving creation, development and distribution of luxury fine fragrances under the Valentino brand. The agreement takes effect February 1, 2011, marking the beginning of a long-term partnership between the two global players in the fragrance business.

Stefano Sassi, chairman and CEO of Valentino S.p.A, said: “With this agreement, our maison further asserts its strength in closing powerful partnerships in the licensing field. We chose to work with Puig for its great experience in luxury market and high commitment to quality. These quintessential aspects are important to fully understand our brand DNA along with sharing our long-term objectives. We consider Puig the ideal partner capable of supporting us in achieving our expansion goals in business terms and, above all, in brand awareness. We are enthusiastically beginning what we expect will be a long-term successful relationship in this category.”

Maria Grazia Chiuri and Pier Paolo Piccioli, creative directors for Valentino, added: “Fragrance is pure luxury and singular expression of the Valentino woman’s personality. Through the association with Puig, we are confident that our new vision of a modern, unconventional and unexpected woman who naturally embodies elegance, coolness and modern lifestyle will be effectively communicated. This partnership will surely add value to our ongoing creative mission.”